Pixi by Petra

Pixi by Petra, founded by makeup artist Petra Strand, offers pure, cruelty-free makeup and skincare products that enhance natural beauty. Their popular items include the Glow Tonic toner, Sheer Cheek Gel, Liquid Fairy Lights eyeshadow, and NutrifEYE hydrogel patches. Pixi's flagship boutique is in Soho, London, and the brand enjoys a loyal global following with limited-edition collections like the Hello Kitty-inspired line.